Brand Identity project for the New York City based snow cone co.
But Like Maybe?
• UI + UX Design
Using the Apple Developer Toolkit and Xcode, I helped New York artist Arianna Margulis turn her cartoon characters from But Like Maybe into iMessage stickers that you can use in imessage conversations with your friends.
This is a collection of stills that I've art directed at Coach over the last year and a half. When I was hired - I was tasked with the mission of helping to try and elevate the approach to the Outlet photography as the business grew out of the clearance shadows to align better with the retail vision & business scope for higher AUR sales goals.
This is a 365 collection of Outlet emails & home pages from our 2017 Play campaign. This was the introduction of a new idea for our customers involving the personalization of your bag purchase with pins, stickers and patches.
This is a collection of web features that I conceptualized, art directed and designed. Often times our location photography was picked up from the monthly catalogs and I had to figure out inventive ways to repurpose those pieces into more advanced & shop-able web features.
This is a collection of web features that I designed for various monthly style features for the J.Crew website. Working with merchandisers to conceptualize the stories, I developed different design aesthetics to maximize sales potential and unique user shopping experiences.
This is a batch of a recurring web features that I designed for the J.Crew Women's Collection. This was a fun project to be a part of because the photography was often more editorial in nature and the design aesthetic was encouraged to be a bit more loose and experimental.