Brand Identity project for the New York City based snow cone co.
But Like Maybe?
• UI + UX Design
Using the Apple Developer Toolkit and Xcode, I helped New York artist Arianna Margulis turn her cartoon characters from But Like Maybe into iMessage stickers that you can use in text message conversations with your friends.
This is a collection of Coach Outlet emails from our Coach Play email campaign. This was the introduction of a new idea for our customers involving the personalization of your bag purchase with pins, stickers and patches.
This is a collection of stills that I've art directed since starting with Coach Outlet in January of 2017. When I was hired I was tasked with the mission of helping to elevate and modernize the approach to our photography as the Outlet business grows out of the clearance shadows and becomes more of a focal point in the Coach revenue stream.
There are four monthly floor sets in this collection. Holiday 2017, January 2018, November 2017 & July 2017
This is a collection of web features that I designed for various monthly style features for the J.Crew website. Working with merchandisers to conceptualize the stories, I developed different aesthetics to maximize sales potential and interesting user experiences.
This is a batch of a recurring web feature that I designed for the J.Crew Women's Collection. This was a fun project to be a part of because the photography was often more editorial in nature and the design aesthetic was allowed to be a bit more loose and minimalist.