Campaign: The launch of the Prep Set and Cutting Boards was Caraway’s first unique set of cooking accessories. The creative campaign needed to communicate versatility and functionality as well as the unique way these pieces all work together in a synchronous and modular way.
Role: As the Creative Director on this campaign - I oversaw every aspect of the project development - from package design to campaign conceptualization. This included everything from copy direction, digital product design to content design for marketing and growth.
Still Photography: Alex Lau | Lifestyle Photography: Lindsey Swedick | Ecomm Photography Marshall Troy
